Now Is Gone reminds us that the future of communications introduces sociology into the marketing strategy.Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow.
The future of marketing integrates traditional and social tools, connected by successful, ongoing relationships with media, influencers, and people.
The conversations that drive and define Social Media require a genuine approach. Just because you have the latest tools to reach people doesn’t mean you can throw the same old marketing at them.
Today, conversations are markets and markets are conversations.
The difference is that by listening, reading, and participating, corporate marketing will be smarter and more approachable than ever before. This is how we humanize brands, create loyalty, and earn customer’s business.
August 25th, 2007 at 6:47 pm
Man, talk about a post title that hits home
For years, I’ve been all about the technology - “a very technical boy” in William Gibson parlance. These days, while I’m still technical, I’m increasingly interested in the people - to the point where I’m considering a return to academia to study sociology, just so I’m not re-inventing all the work that’s already been done when I try to think about these things.
Hopefully, I’ll be able to continue to meld the technical and the social - that’s the fun stuff, for me.