Comments on: Flogging: Is It Smart? http://nowisgone.com/2007/08/29/flogging-is-it-smart/ A Primer on New Media for Executives and Entrepreneurs Fri, 12 Mar 2010 15:20:03 +0000 http://wordpress.org/?v=2.5.1 By: Richard Becker http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-14 Richard Becker Thu, 30 Aug 2007 22:35:17 +0000 http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-14 Steven, I've seen several established bloggers disallow comments. They seem optional. Humility, on the other hand, seems critical. Yes, even for Fake Cavemen, Geoff. ;) Best, Rich Steven,

I’ve seen several established bloggers disallow comments. They seem optional. Humility, on the other hand, seems critical. Yes, even for Fake Cavemen, Geoff. ;)

Best,
Rich

]]> By: geoliv http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-13 geoliv Thu, 30 Aug 2007 21:22:22 +0000 http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-13 So much for my Fake Caveman tweeting. Sigh. So much for my Fake Caveman tweeting. Sigh.

]]> By: vaspers aka steven e. streight http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-12 vaspers aka steven e. streight Thu, 30 Aug 2007 21:21:26 +0000 http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-12 Another clarification: CEOs and others can have pro writers polish up their blog posts, or suggest topics, even write a few sample posts to get them going. But the ideas and voice in the posts must be that of the blogger whose name is associated with the blog. And that blogger must interact by replying to comments and posting comments on other relevant blogs. Another clarification: CEOs and others can have pro writers polish up their blog posts, or suggest topics, even write a few sample posts to get them going.

But the ideas and voice in the posts must be that of the blogger whose name is associated with the blog. And that blogger must interact by replying to comments and posting comments on other relevant blogs.

]]> By: Richard Becker http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-11 Richard Becker Thu, 30 Aug 2007 21:11:22 +0000 http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-11 Steven, With all due respect, it would amaze me to think that the earliest adaptors might have thought, even for a minute, that they could claim territorial superiority over what people choose to communicate. All my best, Rich Steven,

With all due respect, it would amaze me to think that the earliest adaptors might have thought, even for a minute, that they could claim territorial superiority over what people choose to communicate.

All my best,
Rich

]]> By: vaspers aka steven e. streight http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-10 vaspers aka steven e. streight Thu, 30 Aug 2007 21:03:43 +0000 http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-10 There can be exceptions for fictional blogs, when the fictional character is transparent, like Ronald McDonald. There can be exceptions for fictional blogs, when the fictional character is transparent, like Ronald McDonald.

]]> By: vaspers aka steven e. streight http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-9 vaspers aka steven e. streight Thu, 30 Aug 2007 21:00:51 +0000 http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-9 The core values of blogging, as set by the early bloggers from 1992 to 2004, include Transparency, Authenticity, Passion, Integrity. Fake blogs suck because blogs are about conversations between real people, unlike the phone menu options (Press 1 for news, 2 for orders, 3 for service, etc.). We want to talk to actual people. The peer to peer recommendation system of the Trust Web will fall apart when fake blogs, phony Twitter accounts, and PayPerPost type blog whoring invade our realm. Thanks for linking to my post, friend. The core values of blogging, as set by the early bloggers from 1992 to 2004, include Transparency, Authenticity, Passion, Integrity.

Fake blogs suck because blogs are about conversations between real people, unlike the phone menu options (Press 1 for news, 2 for orders, 3 for service, etc.). We want to talk to actual people.

The peer to peer recommendation system of the Trust Web will fall apart when fake blogs, phony Twitter accounts, and PayPerPost type blog whoring invade our realm.

Thanks for linking to my post, friend.

]]> By: Richard Becker http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-8 Richard Becker Thu, 30 Aug 2007 17:28:42 +0000 http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-8 Geoff, I don't think either will ever happen. Companies are too easy to target because they are treated as soulless beings despite the fact all they really are "us." I also don't believe total transparency can be achieved with any measure of success. Though we all may strive toward it, it just isn't possible in today's climate. That's not to say that we need to make up fake avatars to attack our competitors, but it is to say that there is nothing wrong with Purina Pet Foods launching a blog penned by pets. Or, as I mentioned elsewhere, maybe the Wal-Mart flog might have worked had they just said it was fun and games upfront (even if in really teeny tiny print). Likewise, I don't think CEOs need to disclose editorial assistance on a blog; I think it is likely a given. What's more important is that they stand behind the blog, which is a truer measure of authenticity. And even then, it makes more sense to manage what is said as opposed to running around in underwear or less. All my best, Rich Geoff,

I don’t think either will ever happen. Companies are too easy to target because they are treated as soulless beings despite the fact all they really are “us.” I also don’t believe total transparency can be achieved with any measure of success. Though we all may strive toward it, it just isn’t possible in today’s climate.

That’s not to say that we need to make up fake avatars to attack our competitors, but it is to say that there is nothing wrong with Purina Pet Foods launching a blog penned by pets. Or, as I mentioned elsewhere, maybe the Wal-Mart flog might have worked had they just said it was fun and games upfront (even if in really teeny tiny print).

Likewise, I don’t think CEOs need to disclose editorial assistance on a blog; I think it is likely a given. What’s more important is that they stand behind the blog, which is a truer measure of authenticity. And even then, it makes more sense to manage what is said as opposed to running around in underwear or less.

All my best,
Rich

]]> By: geoliv http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-4 geoliv Wed, 29 Aug 2007 21:18:22 +0000 http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-4 I agree, many times ghost writing occurs. But in social media worlds full disclosure should be the rule until 1) companies stop experiencing astroturfing incidents every time they get busted or 2) the blogosphere becomes less hostile towards companies. I agree, many times ghost writing occurs. But in social media worlds full disclosure should be the rule until 1) companies stop experiencing astroturfing incidents every time they get busted or 2) the blogosphere becomes less hostile towards companies.

]]> By: Richard Becker http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-3 Richard Becker Wed, 29 Aug 2007 19:33:21 +0000 http://nowisgone.com/2007/08/29/flogging-is-it-smart/#comment-3 Geoff, So we find once again that the answer brings us to strategy? Hmmm ... maybe there is something to that. (Of course, I'm biased toward strategic communication.) Another small area for consideration. I'm not so sure that we have to disclose editorial support all the time. Editorial support exists at every turn in communication. Why should blogs stand alone in carrying a disclaimer? All my best, Rich Geoff,

So we find once again that the answer brings us to strategy? Hmmm … maybe there is something to that. (Of course, I’m biased toward strategic communication.)

Another small area for consideration. I’m not so sure that we have to disclose editorial support all the time. Editorial support exists at every turn in communication. Why should blogs stand alone in carrying a disclaimer?

All my best,
Rich

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