Comments on: Now Is Gone Available on Amazon http://nowisgone.com/2007/09/18/now-is-gone-available-on-amazon/ A Primer on New Media for Executives and Entrepreneurs Tue, 07 Sep 2010 02:54:58 +0000 http://wordpress.org/?v=2.5.1 By: Elaine Young http://nowisgone.com/2007/09/18/now-is-gone-available-on-amazon/#comment-86 Elaine Young Wed, 19 Sep 2007 00:54:39 +0000 http://nowisgone.com/2007/09/18/now-is-gone-available-on-amazon/#comment-86 I'm really looking forward to this one! As a marketing professor, it is very challenging to find sources (outside of blogs) that I can use in the classroom to help students see the potential business applications of social media. This will certainly provide some great information -- especially in my classes in Online Visibility and Social Networking, as well in our Internet-based marketing class. I've got local PR Agencies grabbing onto our marketing students to intern for them -- and in the process asking the students to provide context around facebook and myspace for their clients. So many people are trying to figure this out and it is a moving target. Looking forward to taking a look at the book and will be using some of the case studies you have posted here as resources as well! Elaine Young Associate Professor Marketing and e-Business Management I’m really looking forward to this one! As a marketing professor, it is very challenging to find sources (outside of blogs) that I can use in the classroom to help students see the potential business applications of social media. This will certainly provide some great information — especially in my classes in Online Visibility and Social Networking, as well in our Internet-based marketing class.

I’ve got local PR Agencies grabbing onto our marketing students to intern for them — and in the process asking the students to provide context around facebook and myspace for their clients. So many people are trying to figure this out and it is a moving target.

Looking forward to taking a look at the book and will be using some of the case studies you have posted here as resources as well!

Elaine Young
Associate Professor
Marketing and e-Business Management

]]>