Here’s a free podcast of “Now Is Gone” Chapter Six - Think Liquid. This chapter is the conclusion of the book (now you really can skip to the end), and coaches marketers and executives on how to handle the dynamically changing social media world. Read by the author (me), the podcast is approximately nine minutes long.
If you prefer to download, visit media.libsyn.com/media/geoliv/Chapter_Six3.wav. Remember, the book will be released on November 12. Pre-ordering is available on Amazon.
November 2nd, 2007 at 9:09 am
[...] companion piece on Conversation Agent for more insights into the book. And if you want to hear Think Liquid now, check out the free audio podcast of the chapter, which is under ten minutes in [...]
November 3rd, 2007 at 11:39 pm
Thanks for posting this Geoff. I can’t wait to read the rest of it.
I’m especially happy to hear the entry on ethics, honesty and transparency. This seems to be a key point of contention when I discuss social media with prospective clients and even co-workers. The concept of damage control has not evolved from trying to hide issues instead of shining a light on them and showing your current and prospective clientèle you are addressing them.
February 6th, 2008 at 7:22 am
[...] Six of Now Is Gone features a strategic approach to social media called Think Liquid. Yesterday on Marketing Profs, I published a new, amended version of Think Liquid which [...]
May 2nd, 2008 at 9:34 am
[...] The Book of Five Rings. Think Liquid applies this fundamental theory to social media. You can listen to the entire chapter on podcast here. by Geoff Livingston | Internet Marketing [...]