Comments on: Pardon the Interruption http://nowisgone.com/2007/10/16/pardon-the-interruption/ A Primer on New Media for Executives and Entrepreneurs Thu, 20 Nov 2008 11:05:06 +0000 http://wordpress.org/?v=2.5.1 By: Susan Getgood http://nowisgone.com/2007/10/16/pardon-the-interruption/#comment-177 Susan Getgood Tue, 16 Oct 2007 12:18:59 +0000 http://nowisgone.com/2007/10/16/pardon-the-interruption/#comment-177 The key word is "relevance." At the proverbial cocktail party, if you interrupt or interject with a relevant statement, one that contributes to the conversation, you are usually welcomed in. If you interrupt to change the subject, not as likely, unless of course what you have to say is VERY IMPORTANT -- like "Go to the fire exit NOW!" Same with social media. Send email to a blogger that matches up to her interests and offers a real benefit to her (information, content, products, whatever), you'll probably be invited in and maybe even invited back. The key word is “relevance.”

At the proverbial cocktail party, if you interrupt or interject with a relevant statement, one that contributes to the conversation, you are usually welcomed in. If you interrupt to change the subject, not as likely, unless of course what you have to say is VERY IMPORTANT — like “Go to the fire exit NOW!”

Same with social media. Send email to a blogger that matches up to her interests and offers a real benefit to her (information, content, products, whatever), you’ll probably be invited in and maybe even invited back.

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