Comments on: Dell’s Incredible Turnaround

By: Government Participation Online: Layers of Engagement « Spaghetti Testing

Government Participation Online: Layers of Engagement « Spaghetti Testing — Thu, 03 Jul 2008 13:57:25 +0000

[...] and engaging people there (thinking here of examples like Dell and how they used this approach to get past the Dell Hell thing). Big jump in workload here, requires sustained efforts. Needs agility to [...]

By: links for 2008-06-27 « media mindshare: news media, technology & public relations

Fri, 27 Jun 2008 02:34:49 +0000

[...] Now is Gone > Dell’s Incredible Turnaround Remember Dell Hell? The company has experienced a significant turnaround in social media realms. [...]

By: links for 2008-06-26 « Brendan Cooper, your Friendly PR Social Media Planner

Thu, 26 Jun 2008 11:32:05 +0000

[...] Now Is Gone » Dell’s Incredible Turnaround One way to find out: measure it. These are fairly compelling stats, especially as some of them address the quality of feedback. (tags: dell casestudy socialmedia turnaround social pr statistics measurement customerservice) [...]

By: Got Social Media? » The Buzz Bin

Got Social Media? » The Buzz Bin — Thu, 14 Feb 2008 13:57:21 +0000

[...] now we know that Dell gets it. Southwest, GM and even Delta get it as well. Further proof of understanding [...]

By: Conversational Media Marketing

Conversational Media Marketing — Fri, 14 Dec 2007 18:49:50 +0000

Changing negative brand perception online…

The other day I blogged about Spoke.com, a company that even they admit has received its share of negative attention on the web. Which brings up the question… How does a company go about changing perceptions and protecting its brand?…

By: "RichardAtDell is at Third Tuesday" from Pro PR

"RichardAtDell is at Third Tuesday" from Pro PR — Mon, 26 Nov 2007 06:46:37 +0000

[...] Owyang and Geoff Livingston chronicle Dell’s social media [...]

By: Now Is Gone » SMC Austin: Dell Panel

Now Is Gone » SMC Austin: Dell Panel — Tue, 06 Nov 2007 22:30:32 +0000

[...] Panel says that the disapproval ranking has dropped from 49% to 22% primarily because of blogging (see social media case study). The company recently experienced 12-13,000 comments in one day. Dell averages [...]

By: Dell Shares Social Media IR » The Buzz Bin

Dell Shares Social Media IR » The Buzz Bin — Thu, 01 Nov 2007 20:58:15 +0000

[...] wrote up Dell’s fantastic social media success to date two weeks ago. It only make sense for Dell to expand that conversation into other [...]

By: Now Is Gone » Dell Shares Expands Social Media Beyond Marketing

Now Is Gone » Dell Shares Expands Social Media Beyond Marketing — Thu, 01 Nov 2007 20:54:35 +0000

[...] wrote up Dell’s fantastic social media success to date two weeks ago. It only make sense for Dell to expand that conversation into other [...]

By: Blogcosm

Blogcosm — Wed, 24 Oct 2007 13:56:01 +0000

How a scathing blog post helped turn Dell around…

OK, it was actually a whole series of posts. On June 21, 2005, media blogger Jeff Jarvis of Buzzmachine vented his frustration (censorship added):

I’m having all kinds of trouble with the hardwa…