Brian Solis and I began a series of podcasts to discuss the seven principles of community engagement uncovered in the book Now Is Gone (only 14 days until it’s released). The first podcast focuses on Audiences versus Communities (approx. 12 minutes in length).
We discuss:
- One-way communications to audiences versus two-way conversational marketing within communities
- The social media release as an example of community marketing
- The need to engage in two-way communications, even when its negative
- Jennifer McClure’s work with New Communications Review, specifically analysis of FedEx’s failure to respond to negative comments
- Jay Rosen’s article highly influential article, “The People Formerly Known as the Audience“
If you prefer to download, visit media.libsyn.com/media/geoliv/audiences.wav. Remember, the book will be released on November 12. Pre-ordering is available on Amazon. We will publish the second Now Is Gone podcast on Participation is Marketing next Monday.
October 29th, 2007 at 7:46 am
[...] The first podcast focuses on Audiences versus Communities (approx. 12 minutes in length). You can access the podcast on the Now Is Gone blog, where the entire series will be hosted. by Geoff Livingston | PR, Podcasts [...]
October 29th, 2007 at 3:30 pm
This is the book I wanted to write…good on ya! By the way, you should be using the CrowdAbout Social Media Player for your podcast. It’s a much more efficient way to connect with (and build) your community around this podcast series.
Seriously, I should send you the book proposal I was shopping around last year. Great stuff, and I look forward to getting my copy.
Best,
Carter Harkins
CEO, Intrascopic Media Inc.
November 2nd, 2007 at 3:19 pm
[...] Now Is Gone Podcast #1 Now Is Gone 10.29.07 Only 12 minutes. Covers the transition from audience to community. [...]
November 4th, 2007 at 4:40 pm
[...] next week, and then take a break until after the Thanksgiving holiday. The first podcast focuses on Audiences versus Communities (12 [...]
November 5th, 2007 at 5:53 am
[...] Communities versus Audiences [...]
December 15th, 2007 at 10:10 pm
The podcast sounds very interesting, and I’d really like to subscribe, bu I can’t seem to identify your RSS 2.0 feed with enclosures. Where is it?
December 28th, 2007 at 3:29 am
Calling a series of digital downloads posted to your blog a “podcast” is just plain wrong. No RSS feed with enclosures means no podcast. So either call what it is, or get a feed so I can subscribe, cause it definitely hurts your credibility in my book.
December 28th, 2007 at 3:29 am
No response… Calling a series of digital downloads posted to your blog a “podcast” is just plain wrong. No RSS feed with enclosures means no podcast. So either call what it is, or get a feed so I can subscribe, cause it definitely hurts your credibility in my book.