Comments on: Are Blogging and Social Media Right for Your Business?

By: Now is Gone - best practices for social media | Connie Bensen

Now is Gone - best practices for social media | Connie Bensen — Mon, 02 Jun 2008 00:24:21 +0000

[...] can see if your company is ready here (and if so, then you need to read Now is [...]

By: Now Is Gone » Blogging May Not Be the Answer

Now Is Gone » Blogging May Not Be the Answer — Mon, 25 Feb 2008 10:29:38 +0000

[...] As indicated last week, on the contrary, blogging should not be the first step. Further, it may not ever be the right step for a company for a variety of [...]

By: Transmission Content + Creative, Mark Goren, New Marketing Coach » Blog Archive » links for 2007-11-15

Fri, 16 Nov 2007 14:25:32 +0000

[...] Now Is Gone » Are Blogging and Social Media Right for Your Business? Five areas that businesses struggle with in engaging social media. Good reminders all. (tags: geofflivingston, nowisgone, socialmedia, strategy,) [...]

By: geoliv

geoliv — Thu, 15 Nov 2007 14:00:16 +0000

Thanks, David, but because this a summary and not the actual content of the book, it’s easy to misinterpret the statement. I would not define 30+ as older. I would define senior citizens as older. And if an organization does not have a serious constituency online, then for what purpose would creating social media forums and blogs serve?

Social media is ultimately a communications tool. But it is not the only tool. Some communities prefer other forms of outreach.

Over the ensuing years, more and more “older” demographics will be online at which time this thread would be moot. But we’re not there yet.

By: David Berkowitz

David Berkowitz — Thu, 15 Nov 2007 12:30:21 +0000

Geoff, while most of this post is something I’d forward around (and I enjoy your thoughts on the blog quite a bit), I’m not as on board with your thought that “organizations that appeal to a largely older crowd would not be well served in creating a blog or social networking campaign.”

The 30+ crowd is reading blogs, they’re coming to Facebook and other niche social networks, they’re sharing photos, and taking part in social media activities at a fast-growing clip; Facebook’s fastest-growing user base is 25+. That doesn’t mean the viral potential’s as high for older demos or that you’ll find those consumers in such high concentrations as you will the younger set, but you can still craft campaigns to reach them.

By: geoliv

geoliv — Wed, 14 Nov 2007 13:29:40 +0000

Parul: Maybe so, but if a company cannot wage a successful campaign because of its culture, then they will fail. Engaging in social media is not as easy as assigning an agency or consultant to help.

Believe me, I’m a social media consultant and when a company is not prepared or ready, then it’s not worth my time to help them. It’s better to be ready and do it right, than go our and astroturf, have some sort of a Mentos gaffe or just launch an effort that lies flat. I just cannot advocate using social media in every case.

Additionally, I really caution companies about Facebook apps. For every successful app. there’s ten that fail. If you are launching an app. to have one and make money, you’re going to fail. If you are launching an app. to serve the community with something worthwhile, you may have a chance, and even then, you may not attain serious numbers.

By: Parul Bindra

Parul Bindra — Wed, 14 Nov 2007 13:08:05 +0000

We cannot write about any business platform today without mentioning social networking with it. Today a number of entrepreneurs plan to make a lot of money from their web apps on Facebook. At the moment there is a fair amount of money sloshing around the Facebook ecosystem, with lots of people paying for eyeballs.
I can see a whole new industry rising in the coming few years only dedicated to social media optimization, and a lot industries can enter the splash making some money out of it. Read my view on this at http://bhopu.com/2007/11/13/Emergence-of-Social-Networks-and-its-impact-on-New-Media