Comments on: The Public Relations Long Tail http://nowisgone.com/2007/11/30/the-public-relations-long-tail/ A Primer on New Media for Executives and Entrepreneurs Mon, 13 Oct 2008 04:19:55 +0000 http://wordpress.org/?v=2.5.1 By: Online PR technology trends | Sally Falkow | The Leading Edge » Blog Archive » The PR Long Tail http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-1026 Online PR technology trends | Sally Falkow | The Leading Edge » Blog Archive » The PR Long Tail Mon, 04 Feb 2008 13:10:20 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-1026 [...] can find more about this PR Long Tail at the Now is Gone blog by Brian Solis and Geoff [...] [...] can find more about this PR Long Tail at the Now is Gone blog by Brian Solis and Geoff [...]

]]> By: Lewis Green http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-788 Lewis Green Tue, 18 Dec 2007 21:58:23 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-788 Geoff, Excellent way to illustrate what to me is the results of a good integrated plan, launch and execution. Ian is correct. Internal Communications has been depending on the long tail for as long as I have been around--about 35 years. It is disappointing that external communications has been slow to adopt the principles behind integration planning and the impact of that planning over a substantial time period. Too many measure success by media hits over a few weeks. Too many depend on the press release to do all the work. In applying an integrated strategy, as you exhibit through your graph's presentation, the press release is useful but it is not the beginning, middle and end. Geoff,

Excellent way to illustrate what to me is the results of a good integrated plan, launch and execution. Ian is correct. Internal Communications has been depending on the long tail for as long as I have been around–about 35 years. It is disappointing that external communications has been slow to adopt the principles behind integration planning and the impact of that planning over a substantial time period.

Too many measure success by media hits over a few weeks. Too many depend on the press release to do all the work. In applying an integrated strategy, as you exhibit through your graph’s presentation, the press release is useful but it is not the beginning, middle and end.

]]> By: Jim Tobin at Ignite Social Media http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-705 Jim Tobin at Ignite Social Media Thu, 06 Dec 2007 23:11:13 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-705 Geoff, Very well articulated. I was just discussing this with a client today. It's hard to explain. I actually talked about long tail in terms of SEO presence (the traditional meaning), but looking at it in terms of all social media traffic (and relative value) is very interesting... ~Jim Geoff,

Very well articulated. I was just discussing this with a client today. It’s hard to explain. I actually talked about long tail in terms of SEO presence (the traditional meaning), but looking at it in terms of all social media traffic (and relative value) is very interesting…

~Jim

]]> By: Interesting reads about PR « http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-659 Interesting reads about PR « Tue, 04 Dec 2007 12:58:45 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-659 [...] The new marketplace Jon just ordered a new book (Now is gone) for me from Amazon. Written by Geoff Livingston & Brian Solis, help, the book aims to help businesses embrace Social Media intelligently. Check out Geoff’s latest post about The Public Relations Long Tail.  [...] [...] The new marketplace Jon just ordered a new book (Now is gone) for me from Amazon. Written by Geoff Livingston & Brian Solis, help, the book aims to help businesses embrace Social Media intelligently. Check out Geoff’s latest post about The Public Relations Long Tail.  [...]

]]> By: Albert Maruggi http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-649 Albert Maruggi Tue, 04 Dec 2007 04:33:36 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-649 Geoff - Best use of this graph? Convince all those looking for the silver bullet to stop, It doesn’t exist, no viral, no email blast, no single appearance, no blog, we're as fragmented as ever and it takes much coordination. Lastly, do you believe it's about the relationship? Cause if it is about relationships, they take time and that's the rub, some companies really, truly don't want relationships. I remember when a Good Morning America, CBS Evening News and USA Today trifecta would last weeks, now you're lucky if you get 24 hours of buzz out of that combination. All the best and good luck with the book Geoff - Best use of this graph? Convince all those looking for the silver bullet to stop, It doesn’t exist, no viral, no email blast, no single appearance, no blog, we’re as fragmented as ever and it takes much coordination.

Lastly, do you believe it’s about the relationship? Cause if it is about relationships, they take time and that’s the rub, some companies really, truly don’t want relationships.

I remember when a Good Morning America, CBS Evening News and USA Today trifecta would last weeks, now you’re lucky if you get 24 hours of buzz out of that combination.

All the best and good luck with the book

]]> By: geoliv http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-647 geoliv Mon, 03 Dec 2007 22:25:51 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-647 Rich: Looking forward to the chat! Shama: No, just spamming bloggers and journalists... Sorry for the confusion. Rich: Looking forward to the chat!

Shama: No, just spamming bloggers and journalists… Sorry for the confusion.

]]> By: Shama Hyder http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-645 Shama Hyder Mon, 03 Dec 2007 21:52:01 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-645 Geoff- I like the chart. One clarification please-are you saying that spamming reporters and blogging are combined at the bottom of the long tail? Geoff-

I like the chart. One clarification please-are you saying that spamming reporters and blogging are combined at the bottom of the long tail?

]]> By: Reality Me » The Public Relations Long Tail http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-641 Reality Me » The Public Relations Long Tail Mon, 03 Dec 2007 18:38:43 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-641 [...] Reporters, bloggers, and spammers get lumped together at the end? Email spamming reporters and bloggers: Why is this here as a tool? Because people are still doing [...] [...] Reporters, bloggers, and spammers get lumped together at the end? Email spamming reporters and bloggers: Why is this here as a tool? Because people are still doing [...]

]]> By: Richard Becker http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-635 Richard Becker Sun, 02 Dec 2007 17:38:24 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-635 Now I know what I want to talk about on Tues. when you are in town Geoff. The graph is great, and there obvious value here. So what happens when the magic middle is the public relations person? It changes the dynamic, even with disclosures, which sometimes seem like it's own advertisement. Now I know what I want to talk about on Tues. when you are in town Geoff.

The graph is great, and there obvious value here. So what happens when the magic middle is the public relations person? It changes the dynamic, even with disclosures, which sometimes seem like it’s own advertisement.

]]> By: geoliv http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-634 geoliv Sun, 02 Dec 2007 13:35:06 +0000 http://nowisgone.com/2007/11/30/the-public-relations-long-tail/#comment-634 Ian: Great input. Fear is the great barrier, isn't it. I'll be sure to check out this link. Eric: It's always good to get a little validation from Common Sense. Thanks for coming by. Ian: Great input. Fear is the great barrier, isn’t it. I’ll be sure to check out this link.

Eric: It’s always good to get a little validation from Common Sense. Thanks for coming by.

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