Performance and merit stand strong among other principles as foundational stones, but the ground is shifting. The “shoulds” are sabotaging the new marketing landscape.
Your company should have a blog.
Your company must have a blog.
Your company ought to have a blog.
Your company has to have a blog.
Get rid of the ’shoulds’ and learn how to choose in a grey world.
In Neurosis and Human Growth, Karen Horney states the erection of a system of “shoulds” is part of the attempt to actualize the idealized self. Grandiose expectations feed “shoulds.” We want to be perfect. We want our companies to run perfectly. Everyone is telling us what we should do to achieve perfection…in a black and white world.
“Shoulds” don’t work in the real world. “Shoulds” are argumentative and close-minded. “Shoulds” apply to Old Marketing.
This year, resolve to take out “should”, “must”, “ought to” and “have to” from your thinking and conversation. Stop “shoulds” from creating victims of “I don’t want to, but THEY are making me.” You always have a choice.
We are facing a conservation gap. “Shoulds” are barriers creating the illusion of safety. New Marketing exists in an ecosystem without limits. Old Marketing is not in dire enough circumstances to be classified as endangered or common enough to be hunted. ”
Not yet.
The TV is still blaring. Using New Marketing tools is your choice. Accept the world is growing and changing. Let go of the expectation of perfection.
“Perfectionism is simply putting a limit on your future. When you have an idea of perfect in your mind, you open the door to constantly comparing what you have now with what you want. That type of self criticism is significantly deterring.” –John Eliot, Ph.D.
How do we work together and manage this new ecosystem by fostering social and economic factors in relation to a comprehensive communications strategy aimed at protecting and enhancing sustainability, diversity and productivity of our natural resources?
Open questions. Open mind.
