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	<title>Comments on: Six Steps on Blogger Relationships</title>
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	<link>http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/</link>
	<description>A Primer on New Media for Executives and Entrepreneurs</description>
	<pubDate>Mon, 13 Oct 2008 04:24:28 +0000</pubDate>
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		<title>By: 7 Steps to Build Blogger Relationship</title>
		<link>http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-1263</link>
		<dc:creator>7 Steps to Build Blogger Relationship</dc:creator>
		<pubDate>Fri, 14 Mar 2008 01:09:17 +0000</pubDate>
		<guid isPermaLink="false">http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-1263</guid>
		<description>[...] Blogs are becoming more important sources of information and competition for bloggers time and attention against mainstream media. So it is very important thing to make a healthy relationship between the bloggers. [...]</description>
		<content:encoded><![CDATA[<p>[...] Blogs are becoming more important sources of information and competition for bloggers time and attention against mainstream media. So it is very important thing to make a healthy relationship between the bloggers. [...]</p>
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		<title>By: Now Is Gone » Six Steps to Better Blogger Relations</title>
		<link>http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-998</link>
		<dc:creator>Now Is Gone » Six Steps to Better Blogger Relations</dc:creator>
		<pubDate>Wed, 30 Jan 2008 19:17:45 +0000</pubDate>
		<guid isPermaLink="false">http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-998</guid>
		<description>[...] last week&#8217;s post a more refined written version of my Blogger Relations video was posted today on Media Bullseye. [...]</description>
		<content:encoded><![CDATA[<p>[...] last week&#8217;s post a more refined written version of my Blogger Relations video was posted today on Media Bullseye. [...]</p>
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		<title>By: geoliv</title>
		<link>http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-994</link>
		<dc:creator>geoliv</dc:creator>
		<pubDate>Wed, 30 Jan 2008 03:54:38 +0000</pubDate>
		<guid isPermaLink="false">http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-994</guid>
		<description>Thanks everyone!  I am glad to see this one struck a cord!</description>
		<content:encoded><![CDATA[<p>Thanks everyone!  I am glad to see this one struck a cord!</p>
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		<title>By: diabolicalpnthr</title>
		<link>http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-992</link>
		<dc:creator>diabolicalpnthr</dc:creator>
		<pubDate>Tue, 29 Jan 2008 20:19:41 +0000</pubDate>
		<guid isPermaLink="false">http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-992</guid>
		<description>First step, done. 

No, but really...

I work in PR/Media Relations for a small agency in Kansas City, MO. My boss has been in the business for 35+years and prides himself on being a renegade PR practitioner in that he developed a pay-for-results model in PR when no one else was doing it as a way of bringing accountability to what he saw as an industry full of people patting themselves on the backs with no *real* results to speak of for clients. We've been at it for ten years now with huge success landing placements in traditional media.

Last week, after months of feeling like I was lacking direction and focus in my position, I approached my boss about bringing our company into the world of social media. He was resistant and skeptical. Mostly because he is so unfamiliar with what exactly "social media" is and how it can be of any benefit to him. So, I purchased him a copy of Now is Gone. He read it over the weekend and came in Monday morning with a new attitude. He got it. He saw the potential and identified a new client that would benefit from a social media "campaign" and now I'm clamoring to figure out how I'm going to make it work. Totally freaking out, but incredibly stoked for the opportunity.

I just want to thank you for your insights. I actually like my job again. Keep up the great content!
-Meghan</description>
		<content:encoded><![CDATA[<p>First step, done. </p>
<p>No, but really&#8230;</p>
<p>I work in PR/Media Relations for a small agency in Kansas City, MO. My boss has been in the business for 35+years and prides himself on being a renegade PR practitioner in that he developed a pay-for-results model in PR when no one else was doing it as a way of bringing accountability to what he saw as an industry full of people patting themselves on the backs with no *real* results to speak of for clients. We&#8217;ve been at it for ten years now with huge success landing placements in traditional media.</p>
<p>Last week, after months of feeling like I was lacking direction and focus in my position, I approached my boss about bringing our company into the world of social media. He was resistant and skeptical. Mostly because he is so unfamiliar with what exactly &#8220;social media&#8221; is and how it can be of any benefit to him. So, I purchased him a copy of Now is Gone. He read it over the weekend and came in Monday morning with a new attitude. He got it. He saw the potential and identified a new client that would benefit from a social media &#8220;campaign&#8221; and now I&#8217;m clamoring to figure out how I&#8217;m going to make it work. Totally freaking out, but incredibly stoked for the opportunity.</p>
<p>I just want to thank you for your insights. I actually like my job again. Keep up the great content!<br />
-Meghan</p>
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		<title>By: Jen, writer MembershipMillionaire.com</title>
		<link>http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-990</link>
		<dc:creator>Jen, writer MembershipMillionaire.com</dc:creator>
		<pubDate>Tue, 29 Jan 2008 10:42:34 +0000</pubDate>
		<guid isPermaLink="false">http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-990</guid>
		<description>No sound card available in my pc yet but I hope to get one soon so I can watch the video properly. I do, however, agree with your 6 basic steps. I'm quite familiar with the first two numbers. The whole process is like how you meet a new friend.</description>
		<content:encoded><![CDATA[<p>No sound card available in my pc yet but I hope to get one soon so I can watch the video properly. I do, however, agree with your 6 basic steps. I&#8217;m quite familiar with the first two numbers. The whole process is like how you meet a new friend.</p>
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		<title>By: Alice Marshall</title>
		<link>http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-977</link>
		<dc:creator>Alice Marshall</dc:creator>
		<pubDate>Wed, 23 Jan 2008 18:02:10 +0000</pubDate>
		<guid isPermaLink="false">http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-977</guid>
		<description>Ack, I hate military metaphors. This agricultural, think cultivation rather than battle. Jus' sayin'</description>
		<content:encoded><![CDATA[<p>Ack, I hate military metaphors. This agricultural, think cultivation rather than battle. Jus&#8217; sayin&#8217;</p>
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		<title>By: Ken Yeung</title>
		<link>http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-976</link>
		<dc:creator>Ken Yeung</dc:creator>
		<pubDate>Wed, 23 Jan 2008 13:44:18 +0000</pubDate>
		<guid isPermaLink="false">http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-976</guid>
		<description>Very good post, Geoff. I really liked it and I think you're right about vlogging it instead of writing your thoughts. It can be much easier to say than to write. Hope your hands are feeling better. But enough about that. I really like this post about forming relationships. I know I've been put into a position where I've been asked to go out to the wonderful world of the Internet and just ask bloggers to write about a site that we've created or about a promotion. In fact, I've had someone write on one of my blogs to check out some of the work that they've done and comment about it. It all makes sense now how to do it the RIGHT way.

Thanks Geoff...you've definitely given me some good ammo to fight back. :-)</description>
		<content:encoded><![CDATA[<p>Very good post, Geoff. I really liked it and I think you&#8217;re right about vlogging it instead of writing your thoughts. It can be much easier to say than to write. Hope your hands are feeling better. But enough about that. I really like this post about forming relationships. I know I&#8217;ve been put into a position where I&#8217;ve been asked to go out to the wonderful world of the Internet and just ask bloggers to write about a site that we&#8217;ve created or about a promotion. In fact, I&#8217;ve had someone write on one of my blogs to check out some of the work that they&#8217;ve done and comment about it. It all makes sense now how to do it the RIGHT way.</p>
<p>Thanks Geoff&#8230;you&#8217;ve definitely given me some good ammo to fight back. <img src='http://nowisgone.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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		<title>By: Beth Dunn</title>
		<link>http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-974</link>
		<dc:creator>Beth Dunn</dc:creator>
		<pubDate>Wed, 23 Jan 2008 03:38:54 +0000</pubDate>
		<guid isPermaLink="false">http://nowisgone.com/2008/01/22/six-steps-on-blogger-relations/#comment-974</guid>
		<description>Liked the video, Geoff, and responded to it, I guess, while you were blogging it.  I agree that it's about relationships, which means investing the time to become a part of a blogger's community.  Treat people like people, think about what it is they need.  Empathy is a very practical skill to have.</description>
		<content:encoded><![CDATA[<p>Liked the video, Geoff, and responded to it, I guess, while you were blogging it.  I agree that it&#8217;s about relationships, which means investing the time to become a part of a blogger&#8217;s community.  Treat people like people, think about what it is they need.  Empathy is a very practical skill to have.</p>
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