Comments on: Drop the Control Rock http://nowisgone.com/2008/02/01/drop-the-control-rock/ A Primer on New Media for Executives and Entrepreneurs Wed, 10 Mar 2010 04:00:56 +0000 http://wordpress.org/?v=2.5.1 By: The Illusion Known as Control » The Buzz Bin http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1870 The Illusion Known as Control » The Buzz Bin Thu, 06 Aug 2009 14:49:16 +0000 http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1870 [...] of avoiding blogging about it — as I have for many, many months (why sing the same song over and over again) –  it’s time to reopen the discussion.  Why are organizations [...] [...] of avoiding blogging about it — as I have for many, many months (why sing the same song over and over again) –  it’s time to reopen the discussion.  Why are organizations [...]

]]> By: geoliv http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1023 geoliv Sat, 02 Feb 2008 20:20:48 +0000 http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1023 OK "Oddjob," If that's so, how come you can't give us your real name? Afraid of being "controlled" or "recognized" by someone higher up? Guess that gives you an idea of how much control your position has over your ability to comment. I wouldn't agree with your definition of manipulation. Too many marketers think they have this power. If manipulating people with sales signs is so powerful, why are retailers slumping right now in spite of their sales signs? OK “Oddjob,” If that’s so, how come you can’t give us your real name? Afraid of being “controlled” or “recognized” by someone higher up? Guess that gives you an idea of how much control your position has over your ability to comment.

I wouldn’t agree with your definition of manipulation. Too many marketers think they have this power. If manipulating people with sales signs is so powerful, why are retailers slumping right now in spite of their sales signs?

]]> By: oddjob http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1018 oddjob Sat, 02 Feb 2008 14:03:44 +0000 http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1018 "Control" is in the eyes, heads and hearts of the "customer". If the police come to your house, arrest you, put you in handcuffs and take you to jail--you have no choice, you are clrearly being controlled. If your lover breaks your heart and you chose to jump off a cliff and kill yourself your self becuase of this--it is your choice, but you are still being controlled, as you have convinced yourself you really have no choice because you have decided can't go on because of how someone else's actions have made you feel. The Giants are in the Superbowl, you've been invited to a big party on Sunday of fellow Giant fans and you have decided you must go out buy a new NY Giants jersey, cap and bomber jacket in part because you are impassioned over this team as their success is part of your self esteem and in part to fit in, be cool and feed your ego. This is also a form of environmentally formed control beacuse the customer has willing been manipulated. And when the local sports store advertises and promotes merchandise using local sports celebrities because it is attempted to exploit the situation by influencing the customers, they are manipulating the environment in order to gain some level of control of the customers' eyes, minds and hearts. It may not be control like the puppet master has over his subject, but it is still a form of control that the customer willing buys into and accepts or even embraces. In marketing it has always been and will always be about measured control and influence. The best markets know how to share information that first and foremost resonates with the customers, and how much influence and control they can inject into the environment before the customer feels manipulated. I hope I don't burst anybody's bubble, but marketing in the online world of social media is still about exploitation manipulation...it is just needs to be applied in a much more measured and resonant manner. “Control” is in the eyes, heads and hearts of the “customer”. If the police come to your house, arrest you, put you in handcuffs and take you to jail–you have no choice, you are clrearly being controlled. If your lover breaks your heart and you chose to jump off a cliff and kill yourself your self becuase of this–it is your choice, but you are still being controlled, as you have convinced yourself you really have no choice because you have decided can’t go on because of how someone else’s actions have made you feel. The Giants are in the Superbowl, you’ve been invited to a big party on Sunday of fellow Giant fans and you have decided you must go out buy a new NY Giants jersey, cap and bomber jacket in part because you are impassioned over this team as their success is part of your self esteem and in part to fit in, be cool and feed your ego. This is also a form of environmentally formed control beacuse the customer has willing been manipulated. And when the local sports store advertises and promotes merchandise using local sports celebrities because it is attempted to exploit the situation by influencing the customers, they are manipulating the environment in order to gain some level of control of the customers’ eyes, minds and hearts. It may not be control like the puppet master has over his subject, but it is still a form of control that the customer willing buys into and accepts or even embraces. In marketing it has always been and will always be about measured control and influence. The best markets know how to share information that first and foremost resonates with the customers, and how much influence and control they can inject into the environment before the customer feels manipulated. I hope I don’t burst anybody’s bubble, but marketing in the online world of social media is still about exploitation manipulation…it is just needs to be applied in a much more measured and resonant manner.

]]> By: Kin Lane http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1009 Kin Lane Fri, 01 Feb 2008 17:27:30 +0000 http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1009 If marketers insist on having control....maybe you change your tune and talk about "influencing the message". I think users will not revolt so hard against that. However I think just "joining the conversations" and treating customers as peers and realize they have value add as well is the best way to carry your tune. If marketers insist on having control….maybe you change your tune and talk about “influencing the message”. I think users will not revolt so hard against that.

However I think just “joining the conversations” and treating customers as peers and realize they have value add as well is the best way to carry your tune.

]]> By: Mike Driehorst http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1008 Mike Driehorst Fri, 01 Feb 2008 15:18:14 +0000 http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1008 Geoff, That's fine. If we all agreed with each other, life would be boring and there'd be no need for most of us (duplication of services). I think we're disagreeing on degrees. What I assume we can agree on is that companies need to be responsive to the marketplace. And, today's and tomorrow's online tools make is so much easier to receive and monitor customer feedback. (At least, the customer population that's online.) -- Mike Geoff,
That’s fine. If we all agreed with each other, life would be boring and there’d be no need for most of us (duplication of services).

I think we’re disagreeing on degrees.

What I assume we can agree on is that companies need to be responsive to the marketplace. And, today’s and tomorrow’s online tools make is so much easier to receive and monitor customer feedback. (At least, the customer population that’s online.)
– Mike

]]> By: geoliv http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1007 geoliv Fri, 01 Feb 2008 15:03:31 +0000 http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1007 Mike: Customers have final say and thus total control. Even when control is granted to a company, it's on a permission basis vis a vis a contract. Sorry, but I really cannot agree with you on this. Mike: Customers have final say and thus total control. Even when control is granted to a company, it’s on a permission basis vis a vis a contract. Sorry, but I really cannot agree with you on this.

]]> By: Mike Driehorst http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1006 Mike Driehorst Fri, 01 Feb 2008 14:41:43 +0000 http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1006 (Haven't figured out about trackbacks via comments, so I'm repeating much of what I replied on my own blog, Geoff, et al.) Essentially, I think we were on different subjects. When it comes to sales, yes, collectively consumers (i.e., the marketplace) have ultimate control. Not the only control, but they/we do have the final say. (Though, theoretically, the back and forth between companies and consumers could go on forever as companies adjust, consumers input, companies adjust again, and so on.) But, to say that one side or the other -- companies or consumers -- have total control is silly. Neither never has had total control. We can only talk about level of influence we try to have -- either as companies or consumers. Take care, and safe travels. Mike (Haven’t figured out about trackbacks via comments, so I’m repeating much of what I replied on my own blog, Geoff, et al.)

Essentially, I think we were on different subjects. When it comes to sales, yes, collectively consumers (i.e., the marketplace) have ultimate control. Not the only control, but they/we do have the final say. (Though, theoretically, the back and forth between companies and consumers could go on forever as companies adjust, consumers input, companies adjust again, and so on.)

But, to say that one side or the other — companies or consumers — have total control is silly. Neither never has had total control. We can only talk about level of influence we try to have — either as companies or consumers.

Take care, and safe travels.
Mike

]]> By: Mike's Points http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1005 Mike's Points Fri, 01 Feb 2008 14:27:10 +0000 http://nowisgone.com/2008/02/01/drop-the-control-rock/#comment-1005 <strong>I have the power — Part II...</strong> Control of branding and “the message” or word-of-mouth talk about a company, product, service, issue, etc., is a common theme in social media. It’s been written about in many books, on many blogs and, heck, even in person I’m su... I have the power — Part II…

Control of branding and “the message” or word-of-mouth talk about a company, product, service, issue, etc., is a common theme in social media. It’s been written about in many books, on many blogs and, heck, even in person I’m su…

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