Chapter Six of Now Is Gone features a strategic approach to social media called Think Liquid. Yesterday on Marketing Profs, I published a new, amended version of Think Liquid which features three examples of this strategy applied.

Those examples were:

• Goodwill
• Ford’s use of SMRs
• ACDSee

It’s great to see strategic approaches and movement in social media worlds. Hats off to Brendan Hurly, Maggie Fox (and team) and Connie Bensen for their work in these initiatives.

This entry was posted on Wednesday, February 6th, 2008 at 7:21 am and is filed under Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.