Comments on: Blogging May Not Be the Answer http://nowisgone.com/2008/02/25/blogging-may-not-be-the-answer/ A Primer on New Media for Executives and Entrepreneurs Tue, 07 Sep 2010 03:42:28 +0000 http://wordpress.org/?v=2.5.1 By: DonB http://nowisgone.com/2008/02/25/blogging-may-not-be-the-answer/#comment-1207 DonB Fri, 29 Feb 2008 15:58:10 +0000 http://nowisgone.com/2008/02/25/blogging-may-not-be-the-answer/#comment-1207 Great points, especially on searching to find where your own audience is congregating, and meeting them at *that* place! At my company, we're taking clients through the same thought process. In many cases, we find that busy corporate types don't have time to browse blogs, but do go to certain websites for reference info. That's where they are often open to signing up for autoresponder-driven email series - which provide them continuing doses of useful info without their having to hunt for it. That continuing contact builds brand awareness and trust. Great points, especially on searching to find where your own audience is congregating, and meeting them at *that* place! At my company, we’re taking clients through the same thought process.

In many cases, we find that busy corporate types don’t have time to browse blogs, but do go to certain websites for reference info. That’s where they are often open to signing up for autoresponder-driven email series - which provide them continuing doses of useful info without their having to hunt for it. That continuing contact builds brand awareness and trust.

]]> By: Kami Huyse http://nowisgone.com/2008/02/25/blogging-may-not-be-the-answer/#comment-1203 Kami Huyse Thu, 28 Feb 2008 04:56:41 +0000 http://nowisgone.com/2008/02/25/blogging-may-not-be-the-answer/#comment-1203 POST is not a Forrester exclusive, not that Jeremiah said it was. I learned the POST method from a couple of great military instructors volunteering for the National Capital Chapter PRSA that taught me how to pass my APR exam. The only difference was that the T was Tactics, which could include everything from Technology and Tools, or not. GOAL (what are your goals) P - Publics O - Objective S- Strategy T - Tactics Oh and this was just the Planning part of a four-part process R - Research P - Planning (GOAL - POST) I - Implementation E - Evaluation There were a couple more acronyms to help us remember the other parts, but this response is long enough already. Gotta love those military guys, acronyms are their business. POST is not a Forrester exclusive, not that Jeremiah said it was.

I learned the POST method from a couple of great military instructors volunteering for the National Capital Chapter PRSA that taught me how to pass my APR exam. The only difference was that the T was Tactics, which could include everything from Technology and Tools, or not.

GOAL (what are your goals)
P - Publics
O - Objective
S- Strategy
T - Tactics

Oh and this was just the Planning part of a four-part process

R - Research
P - Planning (GOAL - POST)
I - Implementation
E - Evaluation

There were a couple more acronyms to help us remember the other parts, but this response is long enough already.

Gotta love those military guys, acronyms are their business.

]]> By: geoliv http://nowisgone.com/2008/02/25/blogging-may-not-be-the-answer/#comment-1192 geoliv Mon, 25 Feb 2008 14:10:56 +0000 http://nowisgone.com/2008/02/25/blogging-may-not-be-the-answer/#comment-1192 Ahhh, very cool, Jeremiah. The process makes sense and is similar to the open source one revealed last week. I wish we could get more of Forrester's work for free ;) But I understand business is business, too. Hope you are well. Ahhh, very cool, Jeremiah. The process makes sense and is similar to the open source one revealed last week. I wish we could get more of Forrester’s work for free ;) But I understand business is business, too. Hope you are well.

]]> By: Jeremiah Owyang http://nowisgone.com/2008/02/25/blogging-may-not-be-the-answer/#comment-1191 Jeremiah Owyang Mon, 25 Feb 2008 13:06:24 +0000 http://nowisgone.com/2008/02/25/blogging-may-not-be-the-answer/#comment-1191 Oh we agree. Blogging is one of the tools in the tool chest. At Forrester we prescribe the POST methdology where companies should focus on P: People (understanding who they are and what social technologies they use) then O: Objective (figuring out a business goal) S: Strategy (developing a plan, and defining what success looks like) T:Technology/Tools (finally, and only just then, decide which social media tool to use, from blogs o social networks, to podcasts) It must happen in that order, so we never suggest picking a tool first. Oh we agree. Blogging is one of the tools in the tool chest.

At Forrester we prescribe the POST methdology where companies should focus on P: People (understanding who they are and what social technologies they use) then O: Objective (figuring out a business goal) S: Strategy (developing a plan, and defining what success looks like) T:Technology/Tools (finally, and only just then, decide which social media tool to use, from blogs o social networks, to podcasts)

It must happen in that order, so we never suggest picking a tool first.

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