Last week, Geoff issued a Social Media Content Process outlining 14 steps to execute social media strategy. Steps six through eight determine relevance and expectations before content creation begins.
I understand many readers of Now Is Gone are not public relations or marketing affiliated, but the conundrum Sam Lawrence, CMO at Jive Software, poses on his Go Big Always blog is applicable for consideration by any business.
“I want our new PR Agency to blog about us but they don’t want to.”
Should the PR Agency blog?
Now Is Gone co-author, Brian Solis, answers Lawrence, “It depends.”
Social media brings out the extremes. Go full force and claim social media the savior of all that ails or stick your head in the sand and pretend the world is not changing. A social media effort that is forced or running scared will not be successful.
Solis continues, “Yes, so openness and transparency are “the new black.” But don’t take it at face value. Think about it first.”
You don’t have to put all your cards on the table. Understand derived value and expectations of your long term social media strategy. Business is still business.
What do you think?
