Do a Google search for “Social Media” today and you get 66,200,000 hits.
“Social Media Marketing” nets you 24,000,000
“Social Media Expert” gets you even more: 86,600,000.
That should tell you something.
If you’re reading this, and looking at what social media can do for your outreach or your business, then you need to be careful. Ask some tough questions. Ask for case studies. Ask for evidence. Ask for proof of experience. Because there are a lot of people talking about getting results in social media, and the ones who show up the highest in the Google searches might just be better at marketing themselves than they are any clients.
It’s hard to outshine someone who has 40 hours a week to promote themselves.
(Ike Pigott regularly writes at Occam’s RazR)
March 18th, 2008 at 11:52 am
That’s hysterical!
March 18th, 2008 at 11:54 am
Preach it, Brother Ike. Social media theory is one thing; getting out there and doing it is another.
March 18th, 2008 at 1:45 pm
yowser! big statement post.
March 19th, 2008 at 6:39 pm
Isn’t that the truth! Get your hands dirty.
March 19th, 2008 at 7:37 pm
[...] Talk Is Cheap > Ike Pigott Those who turn up highest in Google searches may be better at marketing themselves than clients. Posted in 874. [...]
March 19th, 2008 at 11:03 pm
Wow. Well said. Some of these folks fall into the camp of Social Media Voyeurs at best. Others are simply the “used car sales” of Social Media.
March 20th, 2008 at 5:49 pm
[...] « Talk Is Cheap Mar 20 2008 Lost in Translation Posted by: Prof. Lauren Vargas in General [...]