Ike is correct; Talk is cheap. Marketing Lauren Vargas is much different than marketing client brands. You must get out there and get your hands dirty. As Lori Dolginoff of Johnson and Johnson discovered earlier this week, you don’t always come back smelling like roses after delving into the blogosphere! Susan Getgood, Marketing Roadmaps, does a brilliant job outlining the Camp Baby Blogstorm.
Even in the midst of this blogstorm, Johnson and Johnson has a great opportunity to strengthen blogger relations by their actions now and through Camp Baby. Practicing Blogger Relations Tips as depicted by Todd Defren assists in gaining the blogger’s ear, but fostering a deeper relationship requires more effort and authenticity. Remember you are building long term relationships. Do you use canned responses in conversation with your own friends and family?
I am a huge fan of the movie Office Space. Do you recall the Jump to Conclusions mat? Use your head… and your heart. Don’t jump to conclusions about your blogosphere community because they are just as fast to pass judgment.
