Comments on: Stop Pushing, Start Pulling

By: Hitchhiker’s Guide to Social Media: Content Creation » The Buzz Bin

Hitchhiker’s Guide to Social Media: Content Creation » The Buzz Bin — Mon, 18 Aug 2008 11:01:10 +0000

[...] great communication minds emphasize the importance of creating content for social media. It’s all push, push, push! Just consider PR icon Richard Edelman’s words (yeah, I’m going to tattoo you again on [...]

By: Adam Gershenabuam

Adam Gershenabuam — Mon, 31 Mar 2008 03:12:31 +0000

Great quotes from this post:

“Getting a blog out there is great. But so what? It’s not special anymore. People that say folks will flock to your site are operating off old marketing information from last year. ”

“…companies need to understand that they are not the center of a customer’s world. ”

“…Don’t treat bloggers like media!!!! Why bother unless you really know what the blogger wants, writes about and cares about? ”

If a company is willing to not just blog, but listen as well and truly interact with their audience beyond their typical brand push it goes a long way.

By: geoliv

geoliv — Mon, 31 Mar 2008 02:44:17 +0000

Thanks for coming out here and commenting, Mr. Edelman. And please excuse me for misrepresenting your point of view. I guess the original post’s text led me to think that way, and I am glad you visited and clarified things.

By: Richard Edelman

Richard Edelman — Mon, 31 Mar 2008 02:26:19 +0000

You have misrepresented my views. Smart companies will allow their employees to blog, to speak to and listen to the crowd. They will also post their version of the the facts on the corporate web site. Neither suggests push marketing, as you allege. And I am not like 90% of the PR community–I blog and listen, just as you do.

By: Now Is Gone » The Four Cs of Social Engagement

Now Is Gone » The Four Cs of Social Engagement — Sun, 30 Mar 2008 07:22:58 +0000

[...] Participation in the conversation works better in these environments rather than the tired old one-way approach to communications. Many think the term conversation has become a cliche, or overused, but [...]

By: Cross-linking Drives Social Engagement » The Buzz Bin

Cross-linking Drives Social Engagement » The Buzz Bin — Wed, 26 Mar 2008 20:08:24 +0000

[...] This is an old hat, but it hasn’t been worn in a while (image: twistedtigger). Apparently it needs to be dusted off. See many people these days just publish and don’t cross-link. All push, no pull. [...]

By: links for 2008-03-25 | The BFD on Brewed Fresh Daily

links for 2008-03-25 | The BFD on Brewed Fresh Daily — Tue, 25 Mar 2008 08:24:22 +0000

[...] Now Is Gone » Stop Pushing, Start Pulling “Consider the traffic sources for the Buzz Bin over the past year. Note that ten of the top twenty referrers by far are social networks rather than other bloggers” What do your stats look like? Mine are still the same. Nature of the site? (tags: PR socialnetworking) [...]

By: Kami Huyse

Kami Huyse — Tue, 25 Mar 2008 04:18:02 +0000

I need to stop linking to you so much (just kidding). Really though, it is important to understand the cultural nuances of the medium. Everything happens in context, an if you don’t understand that, you are simply an outsider.

By: Participation, not control! | Hjorda

Participation, not control! | Hjorda — Mon, 24 Mar 2008 16:05:56 +0000

[...] @ 5:00 pm by Roldano De Persio Geoff Livingston, CEO at Livingston Communications, has published a very keen post about companies and their relationship with the Social [...]

By: Leo Bottary

Leo Bottary — Mon, 24 Mar 2008 12:45:29 +0000

Geoff your advice transcends social media. Thanks!