Comments on: Video Killed the Internet Star http://nowisgone.com/2008/04/08/video-killed-the-internet-star/ A Primer on New Media for Executives and Entrepreneurs Mon, 13 Oct 2008 04:34:04 +0000 http://wordpress.org/?v=2.5.1 By: Thank You, Hillman Curtis | Off Hours http://nowisgone.com/2008/04/08/video-killed-the-internet-star/#comment-1488 Thank You, Hillman Curtis | Off Hours Tue, 22 Apr 2008 01:07:08 +0000 http://nowisgone.com/2008/04/08/video-killed-the-internet-star/#comment-1488 [...] book came at the right time, too. With all the hub bub from folks like Loren Feldman, Matt, and even my buddy Ike Pigott about how amateurs shouldn’t even pick up a camera. I was starting to feel a bit [...] [...] book came at the right time, too. With all the hub bub from folks like Loren Feldman, Matt, and even my buddy Ike Pigott about how amateurs shouldn’t even pick up a camera. I was starting to feel a bit [...]

]]> By: 7 tips för bra video-kommunikation « Newsdesk PR 2.0 http://nowisgone.com/2008/04/08/video-killed-the-internet-star/#comment-1476 7 tips för bra video-kommunikation « Newsdesk PR 2.0 Fri, 18 Apr 2008 19:35:47 +0000 http://nowisgone.com/2008/04/08/video-killed-the-internet-star/#comment-1476 [...] sitt senaste inlägg ger han oss sju vettiga tips att tänka på till alla kommunikatörer som köpt [...] [...] sitt senaste inlägg ger han oss sju vettiga tips att tänka på till alla kommunikatörer som köpt [...]

]]> By: Seeley http://nowisgone.com/2008/04/08/video-killed-the-internet-star/#comment-1432 Seeley Wed, 09 Apr 2008 14:31:42 +0000 http://nowisgone.com/2008/04/08/video-killed-the-internet-star/#comment-1432 Hi Ike, I work for a well known high tech company in Silicon Valley. Video is all the rage these days -- everyone wants to do either a "youtube" or as close to non-corporate looking video as possible... and while that's great -- it seems that very few people are focusing on what you then DO with that video after it's created. I help many people produce their videos - create their stories and try to make them as non-marketing-jargonny as possible, but who cares if no one every sees it! I'd like to see more discussion on just HOW to promote that video.... Is doing a one-off video really a great idea? Why? Companies should go to YouTube, type in their company name and see how many hits their videos are getting. I think a key element in having people view a video is establishing a channel or community in which people will subscribe. That doesn't mean you produce a weekly video -but look at a company like Revision3 - they have subscribers.... and they just happen to use videos as the medium. Subscribers is what we want - an audience. And then we can show them our so-called "compelling" videos... (To all the marketeers out there - It's also very hard to create something that has potential to be "viral" when you're limited by brand, legal and corporate police guidelines.) Great blog. Thanks, Seeley Hi Ike,

I work for a well known high tech company in Silicon Valley. Video is all the rage these days — everyone wants to do either a “youtube” or as close to non-corporate looking video as possible… and while that’s great — it seems that very few people are focusing on what you then DO with that video after it’s created. I help many people produce their videos - create their stories and try to make them as non-marketing-jargonny as possible, but who cares if no one every sees it! I’d like to see more discussion on just HOW to promote that video…. Is doing a one-off video really a great idea? Why? Companies should go to YouTube, type in their company name and see how many hits their videos are getting. I think a key element in having people view a video is establishing a channel or community in which people will subscribe. That doesn’t mean you produce a weekly video -but look at a company like Revision3 - they have subscribers…. and they just happen to use videos as the medium. Subscribers is what we want - an audience. And then we can show them our so-called “compelling” videos…

(To all the marketeers out there - It’s also very hard to create something that has potential to be “viral” when you’re limited by brand, legal and corporate police guidelines.)

Great blog.
Thanks,
Seeley

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