"Live in such a way that you would not be ashamed to sell your parrot to the town gossip." Will Rogers
The words authenticity and transparency are not just buzz words, but key traits of any successful social media strategy. It is important to stress that nothing is off the record. What occurs externally of the Internet will become part of the Internet chatter and vice versa. You nor your company can lead a double life. It is important to take off the masks. A company cannot simply present a stage character via Internet and expect perceptions to change overnight. Each and every action is being documented. In this age, people are using mobile video and text to record and distribute content at an alarming speed. You and your company must truly live your promises in all your actions. Your "parrot" is your associates/customers and the world’s social networks is the audience.
