It is tempting to slip into the social media world and become googly-eyed. You know, the rush of excitement to see your name as author of content or your company being discussed online or receiving your first blog comments. In the midst of stressing over a social media event, my friend so wisely reminded me, "It’s not about you." So true. It is about your community. All aspects of your community dictate the ebb and flow of the social media strategy, conversation and technology platform. Keeping an eye on the bigger picture will affirm your relevance in the future.

This entry was posted on Thursday, April 24th, 2008 at 10:04 pm and is filed under Speaking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.